Caribbean Guesthouse Business Plan Research Paper - 1

Caribbean Guesthouse Business Plan - Research Paper Example While there are a number of such homes offering such services our home stands out with difference of being located along the river banks. â€Å"Its marketing strategy will seek to find out ways in which quality of services can be improved within the home in order to attract more tourists.† (Davidson, 2005) It will seek to market the services one is likely to enjoy while at the home and how available the services are to the individuals. The intention is to also convince the consumers that the moment they step in the home they will leave the place satisfied and happy. The staff will be responsible for managing the affairs of the home with the support from the subordinate staff. As a start we will have a staff of 30 people. The size of the market area will be determined by amount of profit made from the investments. Advertisement for the home will be made through the newspapers, television and radio. Based on the demands by the tourism for accommodation, we expect that as a home we will be able to meet the sales projections of up to $400,000 and that the salary of the workers will be determined depending on the amount of profit that will be incurred. Currently, we have completed a six bed room home that is self financed and we expect to get more finances from those who obtain accommodation from the home. From the market research carried out we discovered that most of the profits were made during the festive seasons when families visited the Caribbean and we found that to be an opportunity for us to expand on our services and better them. The Industry The players in the industry are expected to be the tourists who come in from other countries. More and more people are considering leisure activities as one way of trying to avoid straining an idea that makes them want to visit and learn more about other countries. With the increase for the demand in accommodation and good food our home has to cooperate with other industries like those involved in food producti on. Through such cooperation the industry has been able to receive an increase in number of tourism. The director of marketing has noted that currently, people are interested in homes that make them comfortable and at the same time are able to provide a home feeling for them. â€Å"The home industry is very competitive, a challenge that leaves workers to be hardworking in ensuring that they deliver the best to clients and this includes not only services from the home but workers† (Davidson, 2005). To ensure this the staff will be expected to specialize more in their area of expertise in order to offer the best services. With time areas of expertise will become more narrow and interdependent to the extent that they will be able to come up with innovations that foresee advancement in their services. It should be clear that there is likely to be the non local competitors who might be dealing inn the same services. Strategies on how to overcome the barriers of competition is a ke y factor here. The home will seek to strengthen its mode of advertisement such that it is able to reach a wide range of people. The advertisement will take place after a clear investigation on the mechanisms undertaken by the other homes that makes them to remain at the top despite the competition. Marketing Plan This will range from the prices for the commodities to the rates charged for the accommodation. â€Å"